Market Research

Powerful Data; Meaningful Analysis; Clear Direction

Framework helps clients develop critical understanding of the changing marketplace, evaluate product/service success and to clarify competitive positioning. Our synthesis of the key market facts in your industry helps you take advantage of future trends and opportunities. Framework’s market research and economic analysis helps you make good decisions that positively impact your organization’s strategy.

Stakeholder Segmentation

Who do we serve; what do they want and how are we doing?
Segmentation
No good decisions can be made without knowing these three things.
Success in today’s crowded market requires a deep understanding of stakeholder needs and expectations to increase market share, satisfaction and loyalty. Framework’s unique expertise helps you identify and select those segments your organization can best serve, positioning you for superior organizational performance.

  • Identify stakeholder needs and expectations
  • Size and validate segments
  • Understand trends and patterns
  • Measure awareness, satisfaction and loyalty
  • Understand important differentiators and where you have gaps

Market Intelligence

Collect the right data then extract meaningful information.
Market Intelligence
Framework transforms market information into market intelligence. Competitors, new market opportunities, economic conditions, and other external forces impact performance. Framework conducts research that generates clear and measurable data. Then we synthesize it into meaningful information.

  • Assess market size and potential
  • Analyze trends
  • Assess and profile competitor landscape
  • Identify current and emerging stakeholder needs
  • Conduct benchmarking
  • Evaluate internal capabilities and core competencies

Research & Surveys

The right tool for the job – used the right way.
Research and Surveys
Correct data gathering methods produce strong response rates and reliable data.
Framework’s research approach is flexible. Methods and survey instruments are tailored to suit the objectives of the work. Our survey development expertise is augmented with wide ranging experience tackling varying types of information gathering challenges.

  • Framework complies with Canadian Freedom of Information and Protection of Privacy guidelines and practices

Economic Analysis & Impact Assessment

Getting down to the business of aligning information with strategy.
Economic Analysis
Framework’s analytics are where Framework stands apart. We do not simply distribute data. We produce incisive and meaningful analysis that supports implementation efforts and sound economic analysis for effective resource allocation and better investment choices. And we work with you to further interpret the data to isolate critical information.

Framework is proud to have had our reports used as the basis of public listings on the Canadian Securities Exchange.

  • Econometric analysis
  • Financial modeling
  • Economic valuations
  • Analytical and feasibility studies
  • Cost benefit analysis
  • Concisely summarized report findings with detailed recommendations
  • Develop sound business plans to capture market opportunities